the profile guy

Elevate Your Hair & Beauty Profile

Welcome to the world of personalised branding for the hair and beauty industry. As the industry pivots, your personal brand's strength becomes your greatest asset.


Without a strong personal profile it is impossible to get the financial awards and industry opportunities that comes with well crafted profile. With decades of experience in crafting unique personal brands for stylists like you, I am here to ensure your talent doesn't just shine—it sparkles.

You're busy. You have a

lot on your plate

Elevate Your Hair & Beauty Profile

Navigating the hair and beauty industry's evolving dynamics can be daunting for even the most experienced stylists. The Profile Guy bridges this gap by offering tailored personal branding, career guidance, and digital strategies to enhance visibility and foster a supportive community. With a focus on seasoned professionals, we ensure you're equipped, connected, and primed for continued success in an ever-changing landscape.

Say Goodbye To Career Overwhelm 

How We Do It



Personal Brand Assessment

Deep Dive Questionnaire: A comprehensive tool to unearth your core strengths, values, aspirations, and unique offerings within the hair and beauty industry.

One-on-One Consultation: Engage in an in-depth conversation to crystallise your vision and understand your position in the industry landscape.

Brand Positioning Statement: Based on our findings, we'll create a powerful statement that encapsulates your unique value proposition.



Personal Brand Blueprint

Branding Toolkit: Receive custom-designed logos, colour palettes, and typefaces that resonate with your personal brand essence.

Content Strategy: Develop a tailor-made content roadmap, including blog post ideas, social media content calendars, and potential collaborations to bolster your industry presence.

Digital Platform Recommendations: Whether it's a personal website, a LinkedIn revamp, or an Instagram makeover, we'll identify the right platforms to amplify your voice and brand.



Personal Brand Activation

Launch Strategy: Curate a phased plan for unveiling your brand to the world, ensuring optimal visibility and engagement from your target audience.

Continuous Monitoring & Feedback: Regular check-ins and performance analytics to gauge the effectiveness of your brand strategy, tweaking as needed for maximum impact.

Ongoing Support & Community: Access to a network of industry professionals for collaboration, continuous learning, and mutual growth. Plus, benefit from exclusive workshops and webinars tailored for your ongoing professional development.


As The Profile Guy, I specialise in marketing that empowers hair & beauty professionals like you to craft compelling digital profiles that attract unparalleled opportunities. Say goodbye to missed chances and hello to a thriving personal brand that paves the way for both personal and business growth.

We make it easy for you to become that Icon

Let's hop on a call! We will help you identify the trouble areas and growth opportunities in your business. Let's strategize and get you to where you need to be.

This is a 100% free, no-pressure call! We will provide you with our best advice whether you choose to work with us or not.

Build The Career Of Your Dreams...

Learn more about our coaching programmes


With a combination of online and live training, we aim to give you all the tools that you need to create amazing photographic collections that will help set you apart from the competition!

The One Programme

The ONE Programme

The newly updated ONE Programme is the only step-by-step approach that will help you confidently grow an engaged, loyal audience that allows you to stand out as an THE Industry expert.

The Iconic Hair Club

The newly updated ONE Programme is the only step-by-step approach that will help you confidently grow an engaged, loyal audience that allows you to stand out as an THE Industry expert.

See what our clients have to say

Profile Guy Digital Tools has doubled my sales!

"A big thank you to Chris Foster, The Profile Guy, for guiding me on my journey. My goal was to raise awareness about the Errol Douglas Club, and Chris has been instrumental in helping me achieve this by handling everything from the concert to the writing, website, and making it all come to life."

Errol Douglas

Profile Guy Digital Tools help me start my online course!

"When I launched my course from Salon to Session the response was phenomenal generated £3000 in two days! I'm so glad that I launched my digital education with the help and support from Chris. "

Karoliina Saunders

Profile Guy Digital Tools has doubled my sales!

"Launching my coaching business was a daunting task until I partnered with The Profile Guy Digital Agency. Their expertise in digital strategy was invaluable; they crafted a stunning website and optimized my social profiles, establishing a professional online presence for my brand. Highly responsive and client-focused, they made the whole process seamless. I couldn't have asked for a better experience!"

Emma Jarvis


Let’s face it: creating an elite industry profile is
hard work there is no silver bullet to success. Every now and then we just need a little extra help, encouragement, and advice from someone who has already been there.

That’s where I come in.


Streamline Sales

Generate More Leads

Build Your Brand

Impress Existing Customers

AutomButtonate Tasks


Social Media Management

Forms & Surveys

Online Appointment Booking

Membership & Course Builder
Automated Nurture Sequence
Email & SMS Marketing
Phone System & Autodialer

All In One Inbox
Automate Tasks
CRM & Sales Pipeline
Invoicing & Payments
Review & Reputation Management
Reporting & Analytics


© Copyright The Profile Guy Digital Agency 2023

Privacy Policy

Terms & Conditions